About

Built on a simple observation: organizations don’t lack marketing. They lack a marketing system.

Zillen (legally Zillen Digital Strategy) exists to give expertise-driven organizations senior marketing leadership - measured, connected, and built for how buyers actually find you now.

The short version

Most organizations don’t have a marketing problem. They have a connection problem.

A website here. Campaigns there. Content nobody measures. Each piece looks fine on its own. Together, they don’t add up to growth.

And now there’s a new layer on top: AI engines reading all of it and deciding what to tell your buyers about you. Most marketing wasn’t built for that. Zillen exists to fix exactly this - one senior strategist, one connected system, and a method that starts by measuring what’s actually happening, including what AI says when you’re not in the room.

Why Zillen

Senior by default. Assembled by design.

Every engagement is led directly by senior strategy - no account managers, no junior team learning on your budget.

When a project needs specialist depth - design, development, paid media, content production - Zillen assembles vetted independent experts around it, briefed and quality-controlled by the same senior lead. Big-agency capability, without the big-agency layers.

Four commitments
  • Measure before recommending. Diagnosis precedes prescription. Always.
  • Plain language. Strategy you can repeat to your board without a translator.
  • AI with governance. We use AI extensively and openly, with standards for accuracy, disclosure, and brand safety. We’ll show you ours.
  • Recommendations you can execute. Every roadmap is written so your team could run it without us. Many clients keep us anyway - but that’s a choice, not a trap.
How We Work

Understand the system. Find the lever. Build. Connect.

Whether the engagement is a two-week audit or a year of advisory, the method is the same. It’s why one senior voice outperforms a stack of channel specialists.

01

Understand

Your goals, market, current marketing system, and what your buyers see when they ask AI about your category.

02

Find the lever

The highest-impact gap, backed by measurement, not guesswork. Sequence is everything.

03

Build

The immediate deliverable: the roadmap, the brand, the website, the campaign, the content engine.

04

Connect

Every piece wired into the broader system, so nothing operates in a silo.

Line Storgaard-Conley, Founder & Lead Strategist
25+ years of marketing strategy
Our Founder

Meet Line Storgaard-Conley

Line founded Zillen after 25+ years leading marketing strategy for national organizations across health, conservation, professional services, and the public interest. The pattern was always the same: organizations full of genuine expertise, undermined by marketing that ran as disconnected activities.

“The organizations that win the next decade won’t be the ones doing the most marketing. They’ll be the ones whose marketing works as one system - one that both people and AI can find, read, and trust.”

Clients work directly with the person who does the thinking - on a two-week audit or a year of advisory.

Founder & Lead Strategist Connect on LinkedIn
Next step

Find out what AI is saying about you.

Start with the free Radar scan, request the audit, or just tell us what you’re trying to figure out.

Run the free Radar scan