Three ways to start. One system behind all of them.
Zillen approaches marketing as one connected growth system: website, content, search and AI visibility, campaigns, and reporting working together. We start wherever the leverage is highest for you.
AI Marketing Systems Audit
Know exactly where you stand. Then fix what matters first.
A scored diagnostic of your entire marketing system - including the question most audits can’t answer: when your buyers ask ChatGPT, Gemini, Claude, or Perplexity about your category, do you show up, and how are you described?
The score almost always splits into two very different problems: a readiness gap - your owned properties aren’t built for machines to read and cite - and a narrative gap - where you do appear, the framing works against you. They require different fixes. The audit separates them, prices them, and sequences them.
Timeline: 2-3 weeks. De-risked: the audit fee is credited toward implementation if you continue with Zillen.
Start with the free Radar scan- Multi-engine AI visibility baseline: real buyer prompts across ChatGPT, Gemini, Claude, Perplexity, and Google AI Overviews.
- Citation-source map: which third-party domains feed your AI mentions, and the tone of each.
- Technical readiness: schema, llms.txt, AI-bot access, indexability, structure.
- Website and conversion health, content and search position.
- Campaigns, channels, and reporting: what’s connected, what’s siloed.
- Competitive teardown: where the organizations winning your category’s AI answers are beating you.
- Deliverable: a prioritized 90-day roadmap with effort and impact scoring, plus a leadership walkthrough.
Brand & Website Growth Engine
How you show up, everywhere you show up - built as one system.
“It looks fine. It just doesn’t do anything.” That’s how most leaders describe their brand and website, and they’re right on both counts. We build the engine in three moves: Audit (a focused diagnostic of messaging, identity, journeys, and AI readiness), Blueprint (the full plan - you approve the thinking before paying for the building), and Build (senior strategy directing vetted specialists, launched with analytics and a measurement baseline).
Engagements can enter at any layer: a messaging and identity project, a site rebuild on an existing brand, or the full engine.
See recent work- Positioning and messaging, built from how your buyers describe their problem.
- Brand identity: logo, visual system, and voice - consistent from website to inbox.
- The website: clear journeys, designed conversion paths, and the technical layer that lets AI engines read, trust, and cite you.
- Email and templates, so the system extends past the site.
- Measurement: analytics and a reporting baseline at launch.
Strategic Advisory
A senior strategist in your corner. Not on your payroll.
Ongoing counsel for executive directors, founders, and CEOs making real marketing decisions - budgets, vendors, priorities, positioning - without a senior marketing leader in the room. You don’t need more execution. You need better decisions.
Advisory isn’t a discount agency retainer. It’s the strategy layer. When counsel surfaces work that needs doing, you can run it with your team, your vendors, or Zillen.
Talk about advisory- Standing counsel: scheduled strategy sessions plus on-call access for decisions that can’t wait.
- Decision memos: the big calls documented with a clear recommendation and reasoning.
- Vendor and team direction: briefs, review, and quality standards for whoever executes.
- Quarterly system review: where the marketing system stands, what changed, what’s next.
- Executive visibility: LinkedIn presence, bylined thought leadership, and speaking-platform strategy when raising your leaders’ profile is part of the plan.
Campaigns & Content
Paid media, social, email, and content - planned, launched, and run with senior strategy behind every post, ad, and send. Run as the distribution layer of the system, not a menu of channels.
And when the roadmap calls for it, we deliver: social media strategy and implementation · paid campaigns across Google, Meta, and LinkedIn · email programs · editorial and content engines · SEO and answer-engine optimization · reporting and insight systems · practical AI workflows and governance · fractional marketing leadership. Surfaced by findings - never sold as a menu.
Explore Campaigns & ContentQuestions we hear before every engagement
How is the AI Marketing Systems Audit different from an SEO audit?
An SEO audit tells you how you rank in traditional search. The Zillen audit measures your entire marketing system and adds the layer SEO audits miss: how AI answer engines like ChatGPT, Gemini, Claude, and Perplexity see, describe, and cite you, and which sources they are learning from.
What is the AI Visibility Radar, and how does it relate to the audit?
The Radar is the free, automated first look: a directional visibility score across the major AI engines in minutes. The audit is the full measured diagnostic behind it, with a citation-source map, competitive teardown, and a prioritized 90-day roadmap.
We already know our marketing has problems. Why measure first?
Because sequence is everything. Organizations waste more money fixing the wrong thing first than doing nothing at all. A scored baseline tells you which fix actually moves the number.
Do we have to hire Zillen to implement the roadmap?
No. Every roadmap is written to be executable by your team or your existing vendors. If you do continue with Zillen, the audit fee is credited toward implementation.
Does Zillen work with nonprofits and associations?
Yes. Much of our 25+ years of experience is with national nonprofits, associations, and public-interest organizations, and mission-driven organizations receive adjusted rates.
Start with the scan. Decide with the data.
The free Radar scan gives you a directional score in minutes. The audit gives you the full measured answer.